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در May - 21 - 2016

Volvo Concept 40

A successful manufacturer in the 1970s and especially in the 1980s, has been struggling to keep up with more mainstream premium car makers for more than three decades. Sold by the Volvo Group to Ford in 1999, the automobile division continued to struggle under American ownership and was eventually bought by in 2010. The Chinese automaker invested heavily in the Swedish brand and Volvo rolled out products such as the and the two vehicles that seemingly have what it takes to take on the big boys of the premium market.

What’s more, Volvo began working on a new platform for smaller, compact cars, promising to develop new, exciting models. The first results of the new Compact Modular Architecture (CMA) was just unveiled to the world in the form of two wearing the same “Concept 40” name and, from the looks of it, Volvo will keep its promise and expand its lineup with new cars that are both good-looking and efficient.

“Each member of our product family has its own distinct character, just like the members of a real family. CMA has helped us to capture something special, something youthful in our new concept cars. They have an energy, a disruptive and engaging urban character that makes them stand out amongst the crowd. This is the flavor of small Volvos to come,” said Thomas Ingenlath, senior vice president of design at Volvo Car Group.

Dubbed Concept 40.1 and Concept 40.2, the new show cars are very likely to preview the third-generation which will revive the nameplate after more than four years, and a brand-new likely to be called the There is no word as to when the production cars will arrive, but until Volvo spills the beans, let’s have a closer look at what the new CMA platform has to offer.

Continue reading to learn more about the Volvo Concept 40.



Volvo Concept 40

A successful manufacturer in the 1970s and especially in the 1980s, has been struggling to keep up with more mainstream premium car makers for more than three decades. Sold by the Volvo Group to Ford in 1999, the automobile division continued to struggle under American ownership and was eventually bought by in 2010. The Chinese automaker invested heavily in the Swedish brand and Volvo rolled out products such as the and the two vehicles that seemingly have what it takes to take on the big boys of the premium market.

What’s more, Volvo began working on a new platform for smaller, compact cars, promising to develop new, exciting models. The first results of the new Compact Modular Architecture (CMA) was just unveiled to the world in the form of two wearing the same “Concept 40” name and, from the looks of it, Volvo will keep its promise and expand its lineup with new cars that are both good-looking and efficient.

“Each member of our product family has its own distinct character, just like the members of a real family. CMA has helped us to capture something special, something youthful in our new concept cars. They have an energy, a disruptive and engaging urban character that makes them stand out amongst the crowd. This is the flavor of small Volvos to come,” said Thomas Ingenlath, senior vice president of design at Volvo Car Group.

Dubbed Concept 40.1 and Concept 40.2, the new show cars are very likely to preview the third-generation which will revive the nameplate after more than four years, and a brand-new likely to be called the There is no word as to when the production cars will arrive, but until Volvo spills the beans, let’s have a closer look at what the new CMA platform has to offer.

Continue reading to learn more about the Volvo Concept 40.


(image)
Volvo Concept 40

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