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Nissan CEO Says Company Will Always Build Sports Cars

October 1, 2016 0 Comment

Nissan CEO Says Company Will Always Build Sports Cars

didn’t particularly field a strong lineup of cars at the – it was really just the fifth-generation – but the company’s CEO did leave an impression during the event when he remarked that is still a commitment for Nissan despite the recent trend in the industry to and driving vehicles.

Carlos Ghosn made that pronouncement during a press conference in Paris, assuring fans of the brand that cars like the and whatever future sports car it ends up building will always have a seat in Nissan’s table. This is good news because by going on record, Ghosn is essentially telling us that whatever trends there are today or in the future, sports cars are still integral to the company’s identity.

Here’s the thing though. Telling us this and showing us are two entirely different things. Nissan’s sports car lineup is currently made up of just the two models with each getting subtle updates every year. There were plans to build production versions of the two that were introduced at the but those plans were axed when it was determined that they didn’t merit enough of a “business case” to justify producing en masse. Stretch to consider Nissan’s premium sub-brand, and you’ll notice a similar pattern. Remember the that was supposed to be Infiniti’s version of the GT-R? Yeah, no one’s making that now.

The track doesn’t say much, but there is some weight to Ghosn’s proclamation. It wouldn’t make sense for Nissan to abandon sports cars when the model it’s best known for – the GT-R – is the epitome of what a sports car should be. The only relevant question here is what does Nissan have in store for the future besides the endless updates on the 370Z and GT-R?

Continue after the jump to read the full story.


Nissan CEO Says Company Will Always Build Sports Cars

didn’t particularly field a strong lineup of cars at the – it was really just the fifth-generation – but the company’s CEO did leave an impression during the event when he remarked that is still a commitment for Nissan despite the recent trend in the industry to and driving vehicles.

Carlos Ghosn made that pronouncement during a press conference in Paris, assuring fans of the brand that cars like the and whatever future sports car it ends up building will always have a seat in Nissan’s table. This is good news because by going on record, Ghosn is essentially telling us that whatever trends there are today or in the future, sports cars are still integral to the company’s identity.

Here’s the thing though. Telling us this and showing us are two entirely different things. Nissan’s sports car lineup is currently made up of just the two models with each getting subtle updates every year. There were plans to build production versions of the two that were introduced at the but those plans were axed when it was determined that they didn’t merit enough of a “business case” to justify producing en masse. Stretch to consider Nissan’s premium sub-brand, and you’ll notice a similar pattern. Remember the that was supposed to be Infiniti’s version of the GT-R? Yeah, no one’s making that now.

The track doesn’t say much, but there is some weight to Ghosn’s proclamation. It wouldn’t make sense for Nissan to abandon sports cars when the model it’s best known for – the GT-R – is the epitome of what a sports car should be. The only relevant question here is what does Nissan have in store for the future besides the endless updates on the 370Z and GT-R?

Continue after the jump to read the full story.


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Nissan CEO Says Company Will Always Build Sports Cars

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