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در April - 21 - 2016

Jaguar Not Too Keen On Building Any More Station Wagons

The segment may always have its place in the auto industry, but one automaker is putting the lid on building up that market anytime soon. The automaker in question here is which is reportedly not entertaining the thought of building station wagon variants for its new models. Design chief Ian Callum made that point known in a recent conversation with Automotive News Europe, explaining the difficulties in launching station wagons in a market that the company believes has reached a point of saturation.

Apparently, building wagons doesn’t make sense anymore from Jag’s business perspective and even if the automaker rolled out station wagon versions of the and sedans, it would have a hard time competing in a market like Germany, considered as the largest wagon market in the world. Sure, Jaguar could take that route, but according to Callum, it would immediately be at a tremendous disadvantage against the likes of and all three of which already have their own respective wagons in the market. It might work if Jag could have a strong foothold in the U.K. market (the second largest market of wagons in the world), but as per IHS Automotive, the British market’s interest in wagons is slowly waning as the demand for continue to grow.

In Jaguar’s mind, why even bother building wagons when the demand for such cars are shrinking? The most sensible decision to make is to cut ties to the market and focus on one that has more potential in the short and long term. That’s one of the reasons why Jaguar is now shifting its focus on SUVs, as shown by the recent launch of the This new strategy allows the British automaker to channel its resources in a segment that has strong demand in every part of the world. The is already out in the market and all signs point to the model immediately shooting up to the top as Jag’s best-selling model. These numbers aren’t lost on the Jag’s management and if recent reports are accurate, the British automaker will soon make room for a smaller SUV to sit below the F-Pace, called the

One thing’s pretty clear though. As Jaguar continues to dive deep into the SUV market, it’s doing so knowing that it’ll leave the station wagons behind.

Continue after the jump to read the full story.



Jaguar Not Too Keen On Building Any More Station Wagons

The segment may always have its place in the auto industry, but one automaker is putting the lid on building up that market anytime soon. The automaker in question here is which is reportedly not entertaining the thought of building station wagon variants for its new models. Design chief Ian Callum made that point known in a recent conversation with Automotive News Europe, explaining the difficulties in launching station wagons in a market that the company believes has reached a point of saturation.

Apparently, building wagons doesn’t make sense anymore from Jag’s business perspective and even if the automaker rolled out station wagon versions of the and sedans, it would have a hard time competing in a market like Germany, considered as the largest wagon market in the world. Sure, Jaguar could take that route, but according to Callum, it would immediately be at a tremendous disadvantage against the likes of and all three of which already have their own respective wagons in the market. It might work if Jag could have a strong foothold in the U.K. market (the second largest market of wagons in the world), but as per IHS Automotive, the British market’s interest in wagons is slowly waning as the demand for continue to grow.

In Jaguar’s mind, why even bother building wagons when the demand for such cars are shrinking? The most sensible decision to make is to cut ties to the market and focus on one that has more potential in the short and long term. That’s one of the reasons why Jaguar is now shifting its focus on SUVs, as shown by the recent launch of the This new strategy allows the British automaker to channel its resources in a segment that has strong demand in every part of the world. The is already out in the market and all signs point to the model immediately shooting up to the top as Jag’s best-selling model. These numbers aren’t lost on the Jag’s management and if recent reports are accurate, the British automaker will soon make room for a smaller SUV to sit below the F-Pace, called the

One thing’s pretty clear though. As Jaguar continues to dive deep into the SUV market, it’s doing so knowing that it’ll leave the station wagons behind.

Continue after the jump to read the full story.


(image)
Jaguar Not Too Keen On Building Any More Station Wagons

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