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در May - 26 - 2016

Ford Files Trademark For Zephyr Name

s use of the name dates all the way back to 1936. The Zephyr only lasted until 1940 and from there, it was periodically used by the automaker, most recently in 2006 when the Lincoln Zephyr was introduced as the company’s version of the The model was eventually renamed the MKZ and from there, the Zephyr name has been relegated to the shelves. That could soon change with reports that has officially applied to trademark the “Zephyr” name for the first time since 2013.

Granted, trademark filings like this could go in a number of different directions and Ford’s application for the name falls under “motor vehicles and parts and accessories thereof.” It’s an ambiguous description that could mean a new car or, well, parts and accessories. But given the history of the Zephyr name and the sheer absurdity of the naming a part or an accessory with that name, smart money is on the trademark being used for a future model.

The filing also ties into Ford’s recent push to bring what was once America’s most prominent luxury brand back to life. The arrival of the has been met with incredible interest and combined with the flagship Lincoln has its two important cornerstone models. Adding the Zephyr into the mix could at least help increase interest in the brand as Lincoln moves away from its “MK-” nomenclature and bring back the names of the models that brought it to prominence in the past.

Continue after the jump to read the full story.



Ford Files Trademark For Zephyr Name

s use of the name dates all the way back to 1936. The Zephyr only lasted until 1940 and from there, it was periodically used by the automaker, most recently in 2006 when the Lincoln Zephyr was introduced as the company’s version of the The model was eventually renamed the MKZ and from there, the Zephyr name has been relegated to the shelves. That could soon change with reports that has officially applied to trademark the “Zephyr” name for the first time since 2013.

Granted, trademark filings like this could go in a number of different directions and Ford’s application for the name falls under “motor vehicles and parts and accessories thereof.” It’s an ambiguous description that could mean a new car or, well, parts and accessories. But given the history of the Zephyr name and the sheer absurdity of the naming a part or an accessory with that name, smart money is on the trademark being used for a future model.

The filing also ties into Ford’s recent push to bring what was once America’s most prominent luxury brand back to life. The arrival of the has been met with incredible interest and combined with the flagship Lincoln has its two important cornerstone models. Adding the Zephyr into the mix could at least help increase interest in the brand as Lincoln moves away from its “MK-” nomenclature and bring back the names of the models that brought it to prominence in the past.

Continue after the jump to read the full story.


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Ford Files Trademark For Zephyr Name

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